Lisa and the Rockstar Music Video in Yaowarat
Credit Photo: https://www.thairath.co.th/entertain/music/2796924
Lisa, a member of BLACKPINK and a global icon, has significantly boosted Thailand’s Culture through her music video “Rockstar.” Shot in the vibrant streets of Yaowarat, Bangkok’s Chinatown, the video showcases Thailand’s rich cultural heritage, colorful street life, and dynamic atmosphere. The secretive shoot, which closed parts of Yaowarat for three consecutive nights, highlighted Thailand’s unique blend of tradition and modernity.
The video’s release led to a phenomenon known as “Yaowarat explosion,” where fans flocked to the filming locations, danced to the song, created content, and enjoyed local cuisine, boosting Thai tourism and the local economy. Lisa’s influence has made Yaowarat a must-visit destination for both locals and international tourists.
Ed Sheeran and the Iconic Tuk-Tuk
Ed Sheeran, another world-class artist, has been captivated by Thailand’s Culture. He headlined the grand opening of UOB LIVE with his concert titled “An Evening with Ed Sheeran” on February 11, 2024. A viral Instagram post featuring Sheeran in a tuk-tuk with the caption “Bangkok dump” brought global attention to this iconic Thai mode of transportation. The tuk-tuk, a symbol of Thai tourism, became even more famous, encouraging tourists to experience it for themselves.
Sheeran’s engagement with Thai Culture goes beyond social media. He has been seen sporting Thai traditional tattoos, enjoying local snacks, and wearing the Thai national football team’s jersey during his concert in Bangkok. These actions have significantly promoted Thailand’s image and cultural influence worldwide.
Bruno Mars and the Elephant Pants
Bruno Mars, known for his global hits, embraced Thai culture by wearing elephant pants and a traditional woven hat during his rehearsal for the BRUNO MARS LIVE IN BANGKOK concert. This attire, popular among tourists, highlights Thailand’s unique fashion and cultural appeal. Mars’s endorsement sparked a trend, with fans and tourists eager to try on these iconic items, further enhancing the creative economy and cultural promotion of Thailand.
Jackson Wang and the Durian Craze
Credit Photo: https://www.thairath.co.th/entertain/news/2453331
Thai food, especially fruits like durian, plays a crucial role in Thailand’s Culture. Jackson Wang, a global superstar, expressed his love for durian, leading to a surge in sales. According to LINE MAN’s “Best of 2022” report, Wang’s endorsement resulted in a 41,000-piece increase in durian sales within a month. This example illustrates how world-class artists can drive economic growth through their influence on local products.
The admiration of world-class artists for Thailand significantly enhances the country’s image and stimulates economic growth through increased tourism and investment. UOB LIVE is committed to promoting Thailand’s Culture in all its forms, aiming to elevate Thailand as a global entertainment hub with state-of-the-art venues for events and concerts. By supporting artists and fostering collaborations with public and private sectors, UOB LIVE enhances Thailand’s cultural influence and drives sustainable economic growth. As Thailand’s Culture continues to gain momentum, captivating global artists and audiences alike, Thailand is set to become a central figure on the international stage. UOB LIVE is proud to champion Thailand’s Culture, ensuring that Thailand remains a premier destination for cultural exchange and economic prosperity.
